VERANDA

“The Holy-grail of VIP festival amenities”

For the 1st time in its existence, Coachella created a VVIP section of suites called the Veranda at Main Stage.

Dubbed “The ultimate home base” by our guests, the Veranda has become the highest level of festival luxury amenity across the world.

Deliveries: Strategy, Pricing, Booking, Marketing Outreach, Lead Generation, Sales Conversion

APPROACH

“Desert Oasis…”

In partnership with Frameworks and Coachella, SZN marketed & operated the Veranda during the festival’s two weekends.

Deliveries: Dedicated on-site VIP representative, F&B offering design, Customer Service, Communications